Resume

Essentials
  • Content strategy

  • Brand ideation & storytelling

  • B2B & B2C communications

  • Creative & technical writing

  • Agency experience

  • Media relations

  • Community engagement

  • Service leadership

  • Emotional intelligence

I Work With
  • Arts

  • eCommerce

  • Energy

  • Lifestyle

  • Travel & Tourism

  • Logistics

  • Non-profit

  • Real Estate

  • Retail

  • Technology

Technologies
  • CRM/CMS: Salesforce, Pardot, 
    Sharepoint, Wordpress, Squarespace, Wix, DNN

  • PR: Meltwater, Cision

  • Office life: MS Office, MacOS 

  • Smart tools: Trello, Slack, 
    Samepage, Asana

Education

 

Oglethorpe University

Atlanta, GA | B.A. 2006

History & American Studies

Magna cum laude

 

Work Experience 

Director of Marketing Communications, Apostrophe Health

04.2019 - Present | Seattle, WA + Denver, CO

  • Leading the planning, coordination, and implementation of Apostrophe's strategic communications and marketing programs to:

    • Increase market awareness

    • Support demand-generation initiatives

    • Continually improve customer experience

Communications Consultant

12.2014 - Present | Seattle, WA

  • Writing creative copy; strategizing content marketing; advising and enacting multi-media public relations campaigns; and guiding brand and voice ideation for clients primarily in the arts and technology industries.

  • Highlights

    • Leading rebranding initiative and implementation for healthtech client 

    • Conducting digital marketing audits for small businesses in rural Colorado

    • Frequent public speaker on branding and communications

    • Have 90% referral rate and 76% client return rate

Manager of Public & Community Relations, Colorado Symphony

07.2016 - 10.2017 | Denver, CO

 

  • Established and managed media and community relationships; strategized and pitched press with alerts and releases; and steered organizational voice with on-brand writing and copyediting across multiple channels.

  • Highlights:

    • Steered Leadership/Budget double-announcement picked up by 14 outlets

    • Wrote executive speeches, scripts, and talking points, including speech given by Gov. John Hickenlooper

    • Developed organizational brand book and tagline

    • Expanded media contact database by over 20% 

 

Marketing Manager, Módulo (now SAI Global)

09.2013 - 12.2014 | Atlanta, GA

 

  • Wrote and edited B2B tech copy for all channels, executed digital marketing campaigns, and acted as admin for company CMS and CRM's.

  • Highlights: 

    • Implemented new marketing automation system

    • Trained new staff in Salesforce, Pardot, and RingDNA 

    • Created automated sales pipeline reporting

 

Communications Manager, Loose Change Literary Magazine

01.2010 - 12.2013 | Atlanta, GA

 

  • Developed content for social media, online and print event promotion, and digital fundraising; and strategized marketing and PR plans for audience development.

  • Highlights:

    • Managed rotating staff of event and marketing volunteers 

    • Developed and oversaw use of brand voice

    • Achieved year-on-year digital readership growth

 

Broad Based Giving Manager, Atlanta Symphony Orchestra

11.2010 - 08.2013 | Atlanta, GA

 

  • Created direct-response, B2C copy for digital, print, and telesales channels; directed capital giving and ticket sales campaigns; and managed all campaign processes.

  • Highlights:

    • Reduced six-figure budget by 9% while increasing gross revenue

    • Grew donor base by 4% reaching a 3-year high

    • Established KPI tracking and benchmark reporting

 

2010 - present

2010 - present

© 2019 Rachel Trignano LLC

Photo credits: Jim Darling & Becky Tsang